Browsing: MCDs

McDonald’s Corporation MCD is refining its marketing approach to improve customer engagement and support baseline sales growth. The company’s second-quarter results exposed gaps in campaign execution, as several promotional initiatives failed to generate the expected response. Too many marketing messages within a short period also made it harder for customers to recognize individual offers and…

McDonald’s Corporation MCD is positioning its technology infrastructure as an important catalyst for the next phase of growth. After years of building a digital-first business, the company is close to bringing its major markets onto a unified platform spanning one app, loyalty program, pricing engine, HR system and finance system. Management expects this integration to…