Browsing: Matters

Ilya Strebulaev, a professor of finance at Stanford Graduate School of Business and Alex Dang, MS ’14, a tech executive and innovation advisor, didn’t write their book, The Venture Mindset: How to Make Smarter Bets and Achieve Extraordinary Growth, for venture capitalists.

CRM

Gen Z is becoming an increasingly influential consumer group in Australia, but it is also one of the most misunderstood. Marketing strategies often describe a single generation of digital-native shoppers who prioritise sustainability, embrace technology and expect personalised experiences. The reality is far more complex.