Browsing: MarTech

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For a long time, marketing automation has focused primarily on automation itself. Increasingly, marketers are asking whether that automation is worth its cost and complexity.

Outreach, Tenon, and Sprinklr have announced major product developments that will influence how enterprise teams approach buying, automation, and customer engagement. These updates aim to enhance the efficiency of revenue operations, IT processes, and customer experience management. By adopting these advancements, businesses can streamline their operations and improve their interactions with customers.

This surge in AI-driven marketing tools reaches well beyond Adobe, so it is worth scanning other companies leveraged to AI infrastructure

The answer, according to a new report from the CMO Council and MartechTribe, is all of those. 

CMOs are putting 15.3% of marketing budgets into AI in 2026, but only 30% say their organizations are ready to scale usage-based martech is spreading, and Gartner found half of adopters are continually renegotiating contracts to avoid cost spikes. The operational work now sits with marketing ops, procurement, and FinOps-style controls

Insider is promoting its ‘agentic’ platform designed to streamline customer engagement by consolidating multiple tools for businesses. The platform allows enterprises to manage customer data platforms (CDP) and messaging tools over 12 different channels.

Scorpion Convert recognized for closing the gap between lead generation and revenue; responsible for influencing $31 million in revenue for local businesses