Browsing: marketings

In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. 

The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by The Trade Desk

The 2026 CMO Survey indicates a rapid rise in AI adoption within marketing, surpassing the readiness levels of marketing teams. It also highlights how marketing is integrating broader commercial mandates under short-term pressures. Influential CMOs from Forbes’ list are navigating these changes to align with evolving business needs.

In the present era, digitalization has become a primary tool that reshapes how individuals search for information, interact with content, and make consumption decisions. While many studies highlight the advantages of digital marketing, its potential downsides and behavioral risks remain under-discussed. This study examines the associations among digital marketing exposure (DM), cyberloafing (CB), and impulsive…

Time magazine is serving ads directly to AI crawlers rather than human readers. If it catches on, it could change how brands influence AI-generated answers

New research, alongside a go-to-market intelligence partnership, identifies key traits that set high-performing B2B marketing teams apart in 2026. These teams utilize buying groups, full-funnel attribution, and ensure AI visibility for their brands to achieve success. Such strategies help them stay ahead in the competitive marketing-tech landscape.