Browsing: marketings

AI has made it easier to produce email marketing, but not necessarily easier to produce better email marketing. AI can generate copy, suggest subject lines, and help us move from a blank page to a first draft faster. But it still needs marketers to provide the strategy, judgment, customer understanding, and critical thinking that make…

A peer-reviewed study identifies eight key drivers in content marketing that effectively convert online engagement into measurable sales for digital brands. Understanding these drivers can help marketers optimize their strategies to boost brand engagement and sales.

There is a readiness gap in Marketing. Every Marketer wants to be AI- driven, but they are hindered by many different things, the biggest being the state of their CRM data.

In this episode of Marketing Vanguard, host Jennifer Rooney sits down with Jennifer Storms, chief marketing officer of NBCUniversal Television and Streaming, to break it down. 

In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. 

The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by The Trade Desk

The 2026 CMO Survey indicates a rapid rise in AI adoption within marketing, surpassing the readiness levels of marketing teams. It also highlights how marketing is integrating broader commercial mandates under short-term pressures. Influential CMOs from Forbes’ list are navigating these changes to align with evolving business needs.