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CRM

Only 6% of shoppers would buy from an unfamiliar brand on an AI recommendation alone, Bazaarvoice research finds. Retail analyst and podcast host Kiri Masters explains why reviews, customer photos, and videos remain essential trust signals in AI-led shopping journeys.

The bible of user-interface design is “Don’t Make Me Think” by Steve Krug. He believes questions such as “Where do I click?” or “What does this mean?” create hesitation in shoppers.