Browsing: KBeauty

Amazon is accelerating the global territorial expansion of K-beauty brands. Next year it will support 100 K-beauty brands entering the European market, while in the United States it will foster new brands and push to expand product categories such as hair care. It will respond to counterfeit goods riding the wave of K-beauty’s popularity with…

For years, Cristina Fogazzi, aka Estetista Cinica, seemed to have found an almost perfect formula. A recognizable personality, a fiercely loyal community, a language far removed from the glossy world of beauty, and a brand built around all of it. Veralab was growing, beauty e-commerce was booming, and the Estetista Cinica was turning followers into customers…