Jet2, the UK’s largest tour operator and, by its own count, its third-largest airline, has signed a multi-year partnership with Adobe to personalize holiday offers, recommendations, and support for its 10 million myJet2 customers using agentic AI.
LONDON, Sept. 22, 2026 /PRNewswire/ — Adobe — the global technology leader that unleashes creativity, productivity and customer experiences through innovative tools and platforms — and Jet2, the UK’s largest tour operator and third largest airline, have today announced a multi-year strategic partnership set to redefine the holiday experience for millions of customers. The partnership…