Browsing: Inside

In 2007, Assaf Rappaport was 24 years old and working inside Unit 81, an elite technology division of the Israeli Defense Forces that builds hardware and surveillance tools. For weeks, a friend had repeatedly badgered him about a 19-year-old soldier he was serving alongside, named Yevgeny Dibrov, insisting Rappaport needed to meet him. “He kept…

In July, our team at RESONEO captured and dissected 1,200 ChatGPT answers, 88,000 search results, and 26,900 distinct pages to find out. (Disclosure:I’m the co-founder of RESONEO.)

The first thing I learned at Defcon was that I apparently didn’t know what a badge was.

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Zeotap has launched a native app for the Snowflake Marketplace that allows for identity, segmentation, journey orchestration, and activation directly within a customer’s Snowflake account. This approach eliminates the need for moving data outside the customer’s environment, enhancing both security and efficiency.

If there’s one recurring word that comes to mind when I think about how marketing has evolved in recent years, it’s this: overloaded.

Last month, the American-made timepiece and lifestyle brand put out its first-ever brand campaign, in which Successionstar Nicholas Braun starred and made his directorial debut. The ad, reminiscent of a tense psychological thriller, features Braun accusing somebody—or something—of causing feelings of anxiety, stress, and being rushed, complete with a rapidly ticking clock. The clock slows,…

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It’s becoming increasingly common to see anti-data center sentiments on protest signs—and even legislation—but not so much on brand billboards.

McKinsey finds 92% of companies plan to increase AI spending, but only 1% describe themselves as mature. kboodl founder Rebekah Kirkwood argues the gap is not technology but unoptimized workflows: repetitive formatting, manual document recreation, and systems that consume employee time instead of saving it. She estimates employees lose at least five hours weekly to…