Browsing: Industry

Marketing blogs can be a great resource for professionals looking for the most current tips and takes on the marketing industry. Much like the industry itself, marketing blogs may cover a variety of topics while focusing on various points of the customer journey.

Understanding how your online store performs compared to competitors is essential for growth. Ecommerce conversion rates globally hover around 1.9-2%, but this varies dramatically by industry, device, and channel. Whether you’re measuring conversion rates, average order value, or cart abandonment, knowing where you stand compared to the market helps you identify opportunities and set realistic…