Browsing: important

CRM

Salesforcehas agreed to acquire Cresta, adding voice agents, real-time agent assistance, and conversation intelligence to its customer service portfolio. Salesforce already owns much of the customer context and many of the systems where customer service work gets done. What it lacked was a credible conversation intelligence offering to understand what happens within those interactions and…

CRM

A majority of consumers, 78%, believe retail brands with a long history are more authentic than a newer brand and three out of four shoppers said brand reputation has an impact in purchasing decisions.

Medical claims contain information that can help explain how healthcare services are used, which treatments patients receive, and how costs vary across populations. For healthcare organizations, insurers, pharmaceutical companies, and researchers, analyzing these records can reveal patterns that are difficult to identify through isolated transactions or individual datasets.

“Social media is essentially a powerhouse to reach new audiences and to help you build your community,” saidSara Fellows,Group Director of Communications at mdg, a guest on this week’s Grow Your Show Marketing Playbook

Business analytics is a powerful tool in today’s marketplace that can be used to make decisions and craft business strategies. Across industries, organizations generate vast amounts of data, which, in turn, has heightened the need for professionals who are data literate and know how to interpret and analyze that information.