Browsing: HyperM

HyperM Korea said on the 1st that it merged with Roots & Wings, a corporations specializing in data and performance marketing. With the merger, HyperM will accelerate its push into the data- and artificial intelligence (AI)-based digital marketing market.

[DigitalToday reporter Chi-gyu Hwang] Marketing communications company HyperM said on Wednesday it has merged with data and performance marketing specialist Roots & Wings and will move to target the data- and AI-based digital marketing market.