Accounting How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgenceBy AdminBitSeptember 1, 20260 As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new Creme Bar product.
Accounting Inside Hershey’s Shift to Real-Time, AI-Driven MarketingBy AdminBitAugust 16, 20260 If there’s one recurring word that comes to mind when I think about how marketing has evolved in recent years, it’s this: overloaded.
