Browsing: Heathrow

Add preferred source Adobe is expanding its partnership with Britain’s Heathrow Airport to supply agentic AI and customer experience orchestration technology. Heathrow’s website, which draws more than 50 million visitors a year, will run on Adobe CX Enterprise, with Experience Manager delivering personalized content to passengers. Adobe Brand Visibility will manage how the airport’s content…

Adobe is partnering with London Heathrow Airport to deliver AI-based personalized services to more than 84.5 million airport users a year.

As AI agents take on more customer-facing work, CX leaders must connect reliable data, clear consent, and governance controls. New moves from the ICO, Google and Heathrow show why explainable insights and accountable automation now determine whether personalization earns trust.

Can CRM turn customer data into better experiences? Adobe and Heathrow are targeting more personalised passenger journeys, while ServiceNow reports 89% first-contact resolution for Bundesliga fan enquiries. Salesforce, HubSpot and Zeta Global also make moves across CRM and customer data.