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In our latest episode of Grow Your Show Marketing Playbook, our co-hosts—InformaSenior Director of Marketing, Foodservice Exhibitions,Caitlin RodgersandmdgVP of Strategic Account ManagementEmily Golding—break down the real-world math behind trade show marketing budgets, from deciding where to spend across channels to knowing when to ask for more money.

Shopify (SHOP) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended June 2026. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term…

Salesforce (CRM) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended July 2026. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term…

Intuit (INTU) is expected to deliver a year-over-year increase in earnings on higher revenues when it reports results for the quarter ended July 2026. This widely-known consensus outlook gives a good sense of the company’s earnings picture, but how the actual results compare to these estimates is a powerful factor that could impact its near-term…

❰ Delta 3 Engineering Vice President Dan Dreessens (left) and President Bart Nies founded their Platteville, Wis., business with Scott Chyko in 2003 at the Platteville Business Incubator. PHOTO CREDIT: Thomas Gleason Delta 3 project manager Joe Bailie (left) and structural engineer Jason Schweitzer work on a conceptual design for a client. They help create…