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Few months ago, I was looking at some vendor pitches and internal project ideas that everyone was calling “smart AI agents.” When I looked under the hood at the system logs, I saw the exact same simple setup almost everywhere: a basic flowchart that asks an AI to write a piece of text, and then…

If you’re thinking about majoring in marketing, you may have questions about whether it’s the right choice. You may like the idea of working on campaigns, analyzing performance data or helping organizations attract customers, but you also want to know whether a marketing degree will lead to the kind of job you want after graduation.