Browsing: forces

The Akira ransomware group appears to have adopted a more sophisticated technique to evade endpoint security defenses and maintain access to compromised systems. According to research from Huntress, attackers associated with the Akira ransomware operation attempted to interfere with antivirus and endpoint security software before beginning their encryption activities. However, these attempts did not always…

The importance of customer experience (CX) as a driver of financial performance is widely acknowledged. Read more about how organizations can move beyond functional customer experience metrics to build stronger emotional connections that drive loyalty, advocacy and long-term growth.

Generative engine optimization (GEO) is emerging as the next contested “ownership” area inside organizations, because it shapes how AI assistants describe brands when consumers ask questions. The practical shift is that brand perception is increasingly formed in answers, not just in clicks.