Browsing: Ferrari

Ferrari (NYSE:RACE) has replaced its long-serving marketing chief following strong backlash to its first electric vehicle, the Luce. The shake-up comes soon after the Luce launch, as criticism of the model’s positioning and design triggered internal review. The change signals management focus on h…

Ferrari Ferrari's marketing boss has quit after 16 years at the company just weeks after a backlash over the launch of the supercar maker's first-ever electric car, the Luce. The firm announced this week that Enrico Galliera would leave the role of chief marketing and commercial officer. H…