Weight-loss campaigns aimed at First Nations women look like drug marketing in disguiseSeptember 10, 2026
Accounting Brand marketers are adopting fan-first social media strategiesBy AdminBitAugust 17, 20260 For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s beginning to be picked up by the marketers behind the industry’s largest brands, but it carries risks, too.
