Browsing: experiences

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the popular streamer.

The retailer’s overall ecosystem, including its loyalty personalization, are working together to keep customers coming back

“You will really have trouble in the long term growing out an SMB financing brokerage if you don’t have a robust digital marketing strategy in place.” That’s what Zack Fiddle, co-founder and CEO of CapFront, told deBankedin early 2023, before the AI revolution swept across the internet. The company has kept up so well, in…

NEW YORK, August 24, 2026– IBM (NYSE: IBM) and the United States Tennis Association (USTA) today announced new and enhanced AI-powered fan features coming to USOpen.org and the US Open app for this year’s tournament. Three new, enhanced AI-powered innovations are designed to help fans cut through the noise, stay closer to the action and…

Retail is entering a “phase of continuance”, a moment where underlying shopper habits have stabilized, and brands can no longer point to volatility as the sole explanation for performance swings. In this environment, customer experience becomes the differentiator: shoppers reward retailers that reduce friction, stay relevant, and deliver consistency across every trip and channel.

Marriott International’s Lucy Werner shares how strategic partnerships can enhance the guest experience and tap into guests’ passions and interests.

Rapid advancements in artificial intelligence (AI) allow businesses to deliver instant responses, but reliance on technology alone risks alienating customers. During today’s episode of CBT Now, we’re joined by Joseph Michelli, Customer Experience Expert, Bestselling Author, and CEO of The Michelli Experience, to share how to maintain the human element alongside automated technology.

Over the past couple of years, artificial intelligence has dominated the business conversation. Senior executives are asking how they can use AI to reduce costs, automate tasks, and make processes more efficient. But that’s only a partial starting point. The broader benefits revolve around how AI can reinvent and improve the customer experience, for those…

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Yuktha Pulavarthi is a senior in the Eli Broad College of Business, where she is studying marketing with a minor in Entrepreneurship and Innovation. She has served as president of MSU Women in Entrepreneurship and as Campus Manager for Student-Made Michigan State. She is also a scholar in the Dashney Women’s Leadership Accelerator. Pulavarthi is…