Browsing: Expectations

BATON ROUGE — When Lane Kiffin glances up from his desk inside LSU’s training center, his eyes are drawn to a large, framed photo of him and his brother, Chris, celebrating on a sideline.

AI is one of the defining technology priorities for B2B organizations. Marketing and sales leaders expect it to accelerate decision-making, improve buyer experiences, and drive greater operational efficiency. For IT leaders, the challenge is creating the connected data foundation that allows those technologies to deliver on their promise.