Browsing: Europe

Most lists of the best B2B SaaS marketing agencies are written with one market in mind: the US. European software companies have a different problem. You sell into several countries and languages at once, decision-making takes months, and your buyers no longer stop at Google. They ask ChatGPT, Perplexity or Google’s AI Overviews for a…

Only 14.8% of startup founders in Europe are women, according to the European Institute of Innovation and Technology . This number says less about the ambition of female entrepreneurs or the quality of their ideas and more about the difficulty women-led businesses face in accessing mentors and investors.