Browsing: Effectiveness

Following the success of the conference held on July 31, 2026 in Dong Thap province, on August 14, 2026, in Thanh Hoa, the Ministry of Industry and Trade continued to organize a conference to disseminate the Circular guiding localities in the Northern region to implement some criteria of the National Criteria Set for New Rural…

Most marketers measure one brand well. L’Oréal measures more than 50 of them, across markets that behave nothing alike, and does it fast enough to change decisions while they still matter. At Cannes Lions 2026, Vasileios Kourakis, director of marketing effectiveness and measurement at L’Oréal, sat down with Circana’s Cara Pratt, president of global media…