Browsing: Douyin

Add preferred source Ahead of Double 11, ByteDance’s AI app Doubao has embedded Douyin livestream rooms into its product recommendations, letting users watch livestreams, claim coupons, place orders and pay inside the app without jumping to Douyin. The platform is also proactively pushing Douyin Mall spend-and-save coupons and e-commerce feature cards, breaking with the convention…

IKEA China has launched an official flagship store on Douyin, a leading short-video platform, expanding its omnichannel strategy as the Swedish home furnishing retailer seeks to reach consumers where they increasingly discover products and make purchasing decisions.