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Browsing: Disclosure
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Reading a note or hearing a recording saying “You’re chatting with our AI assistant…” is an increasingly common part of customer service interactions. This disclosure is becoming normalized and it might read as clarity to some. But just the existence of disclosure isn’t enough to ensure a customer truly understands the role of the AI…
The challenge with enforcing influencer disclosure rules starts with the definition.
To use AI effectively, finance chiefs need to build strong governance and ethical frameworks for the tool, FMI’s Ian Schnoor said.
Since the group first published guidelines in January, laws surrounding the technology and its role in advertising have taken effect in Europe, Asia and the U.S.