Browsing: digitalfirst

In a year of relatively flat retail performance, online sales have performed well in the UK. Over the summer, online sales grew by 12% year on year according to the Office for National Statistics. The share of retail sales that happens online has hit the highest level we’ve seen since the pandemic (outside of the…

For nearly a decade, marketing conversations revolved around one axis: digital. Google Ads, SEO, Meta campaigns, influencer tie-ups — if it wasn’t measurable on a dashboard, it barely counted as marketing. Traditional formats — print, out-of-home (OOH), radio, television (to name a few) — were pushed to the margins, treated as relics of a slower,…

From supermarket shelves to quick-commerce apps, FMCG brands are redesigning how consumers discover, compare and buy products across an increasingly fragmented retail landscape.