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For anyone who has spent meaningful time in the gift & home business, change is part of the equation. Still, the past few years have felt different. We have experienced tariff uncertainty, changing consumer spending, a challenging housing market and inventory management disruptions.

As concern rises over the risks of artificial intelligence, hopes for any kind of global approach depend on cooperation between the U.S. and China — superpowers that seem only to be more skeptical of each other’s AI strategy

The answer, according to a new report from the CMO Council and MartechTribe, is all of those. 

Every conference I go to right now has the same conversation happening in every room. AI is going to transform the mortgage industry. AI is going to eliminate jobs. AI is going to make everything faster, cheaper, smarter. And maybe all of that is true, eventually. But I keep sitting in those sessions thinking we…

At the Superweek 2026 analytics summit, consultant Siavash Kanani described a broken product bundle that was quietly costing a company $17,000 a week. Top-line revenue stayed high enough to mask it, so nothing on the dashboard turned red. The company had complete visibility into its own data and still could not see the problem.