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‘The next evolution of Frontier Transformation is about matching the right mode of intelligence to the task at hand,’ says Nicole Dezen, Microsoft’s chief partner officer and corporate vice president of global channel partner sales.

On September 21, 2026, the agentic commerce landscape shifted from a collection of opt-in experiments to a structural reality. By enabling Shop Pay checkout by default for all eligible US merchants, Shopify effectively bypassed the traditional merchant-by-merchant integration cycle. This is not a partnership or a new feature toggle; it is a systemic change that…

Digital media offers granular targeting and attribution, letting a brand link a specific rupee of spend to a specific consumer action, whether that is a video view, an app download or a purchase on a quick commerce platform. Television, for all its reach, has historically struggled to offer that same causal clarity.