Browsing: debates

Marketing is in a bit of a funk. Many marketers lack influence in the boardroom, and responsibility for anything other than comms. The ‘more with less’ mantra has left many feeling stretched. Growth is hard to come by, but that doesn’t stop your boss demanding returns, regardless of how sustainable, and now. 

Generative engine optimization (GEO) is emerging as the next contested “ownership” area inside organizations, because it shapes how AI assistants describe brands when consumers ask questions. The practical shift is that brand perception is increasingly formed in answers, not just in clicks.