Browsing: creators

Black Friday is a major shopping occasion, making it a timely opportunity for creators to share gift ideas, product recommendations, and budget-friendly finds.

Two years ago, the default for many brands was to buy influencer marketing one post at a time. A brand picked a creator, often by follower count or reach, and agreed a fee. It ran a code and moved on to the next name on the shortlist. Each deal was a separate negotiation with its…

Bringing avatars, outfits, and other creations by Japanese creators to users around the world

LianLian Global partnered with PayPal (NASDAQ: PYPL) to enable direct wallet payouts for its social commerce, marketplace and e-commerce clients.

Over the past few years, content e-commerce has gone through a complete cycle from explosive growth to maturity.

At Glossy Pop NYC earlier this month, creators and experts from across the fashion and beauty space gathered to discuss the role of influencers. 

Join us Sept. 24 in NYC to connect with execs from Digitas, Claire’s, Marriott, Havas and others

Chinamaxxing, the idea that Western creators should push into Chinese platforms to reach Asian audiences, is starting to look less like a growth hack and more like a temporary phase. The traffic dynamic is shifting as China, Korea, and Japan export their creator and commerce formats outward, and Western audiences increasingly adopt them.

For creators, the proposition is relatively direct: campaigns are recommended based on their profile, audience and content, while creators can also browse campaigns that match their interests, participate through their affiliate links and earn from eligible engagement and conversions.

This Future of Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Friday at 10 a.m. ET. More from the series →