Browsing: Context

Today we’re announcing Business Ontology(public preview soon), a governed way for teams to define, own and approve shared business terms, entities, relationships and metrics and to connect them to the data and models that implement them. Part of Snowflake Horizon Context, the governed context layer in Horizon Catalog, Business Ontology gives people and AI agents…

CRM

Zoom used Zoomtopia 2026 to launch a Unified Context Layer, new customer service tools, and wider access for third party AI agents. Together, they show how the company wants conversations to trigger action, and what teams must control before AI takes on more work.