Browsing: content

Content innovation helps brands stand out. Take the UK online bank Monzo, which used a campaign built on print to demystify personal finance. Meanwhile, in Brazil, Budweiser used social media users’ dwindling attention spans as inspiration for a blink-and-you’ll-miss-it video campaign, while UN Live launched a global campaign that plugged into the existing music streaming…

Content management systems made it possible for anyone to publish digital content without knowing how to code. Now, with the advent of artificial intelligence, these behind-the-scenes platforms are able to do more than just store content. They can help decide what content gets made and how it performs. They can also make sure it reaches…