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Companies utilize social media to achieve marketing objectives, including expanding their audience and boosting sales. Here are some important facts to know:

This year, the world’s largest defense companies are investing more than ever in military startups.

Customer relationship management (CRM) software started as digital rolodexes for sales teams in the 1980s, where they would store names, phone numbers and notes to keep track of their client base. Over the next decade, those tools started to evolve as a way to track sales pipelines while keeping customer conversations and purchase history in…