Browsing: CMOs

A new study claims to be more comprehensive by analyzing verified employment and company data versus self-reported surveys alone.

Many marketers will be able to eliminate bottom-rung roles by 2030, but the researcher recommends instead handing new hires greater responsibility.

Most marketing budgets are still built as if the main job is choosing how much money each known channel deserves. That works when the channel map is stable. It works less well when a conversational ad platform can reach meaningful scale in months, a car brand can move a long-running TV idea toward YouTube-first episodes,…

AI visibility isn’t the only zero-click concern keeping marketers up at night. Now that tools like Scrunch and Profound are commonplace, CMOs are thinking ahead to the next task: finding evidence that a strong zero-click search presence actually drives sales.