Browsing: Clicks

The rage filling your LinkedIn feed this month, the algorithm rants, the Substack discovery complaints, the essays announcing the machines have finally won, is built on real numbers pointed at the wrong conclusion. That is the argument Tony Uphoff made in his Substack post. (Uphoff and I both worked at Ziff-Davis between 1988 and 1993.…

iPullRank analyzed 13.1 billion search events from 9.1 million opted-in users, covering October 2024 through December 2025, to understand how Google users behave when they search and where their clicks ultimately go.

There are a lot of assumptions being made about the impact of AI platforms on SEO traffic and conversions. However, how much Google AI Overviews do affect your website’s performance is going to depend on individual factors, like the type of content on your site, the keywords you are targeting, and your audience.