In 2024, approximately 1 in 5 middle and high school students who have never smoked reported openness to smoking, the highest level on record. Despite historically low youth cigarette smoking rates, openness now exceeds levels seen when youth smoking was far more common. (Photo: New York State Department of Health)
AI tools often suggest brands without directly linking to their official websites. Shero Commerce’s recent analysis found that only 2.8% of the 1,851 sources cited across Google AI Mode, ChatGPT, and Perplexity were brand-owned pages.