Browsing: Chipotle

Membership reached more than 24 million customers, and they accounted for one-third of the restaurant chain’s sales in the third quarter of 2026, CEO Scott Boatwright said.

The marketers join others, like Cadbury and Betty Crocker, who have used fashion as a way to build emotional connection with consumers.

Chipotle Mexican Grill has opened its first restaurant in Asia, launching in Seoul, South Korea, on September 2, 2026. The brand, which operates more than 3,700 restaurants worldwide under a corporate model entered South Korea through a joint venture with Sangmidang Holdings. Seoul is the starting point for a planned broader expansion across Asia.

This is the first national advertising push from Chief Brand Officer Fernando Machado and Chipotle’s first major work with a new agency partner.

The 16-year-old YouTube star’s preferred order is becoming a limited-time Kid’s Meal and will be promoted through social content.