An identity overhaul, inclusive of a new logo and revamped social media strategy, is showcased in a “Watch Them Glow” campaign that is rooted in self-expression.
Carter’s, a giant in the children’s apparel space, is unveiling its first major brand refresh since 2000, repositioning its marketing and messaging with Gen Z and millennial parents in mind.
Children’s apparel retailer Carters plans to launch a concept store in The Village Of Rochester Hills in Rochester Hills, Mich., by year’s end. The Village of Rochester Hills is a Detroit-based outdoor lifestyle shopping and dining destination.
