Browsing: Campbells

The Campbell’s Company CPB is sharpening its focus on digital and artificial intelligence (AI)-enabled marketing to expand consumer engagement and capture more everyday cooking occasions. The company is adapting marketing and recipe strategies across social, digital and emerging AI-enabled platforms, aiming to strengthen the relevance of its products in daily meal preparation. A key part…

Along with bigger investments in channels like influencer marketing, the company is changing how it allocates spend across its portfolio.

Campbell’s is the latest food giant tocome out with gloomy results, with sales declines — particularly in snacks — and a downbeat forecast for the months ahead. And,  like rival Kraft Heinz, Campbell’s says the solution is ashake-up to its marketing strategy.