Accounting Beauty brand Cakes wants to turn its TikTok virality into an owned media strategyBy AdminBitSeptember 30, 20260 Beauty brand Cakes Body is betting that it’ll maintain its viral momentum by bringing some of its brand marketing in-house.
Accounting For Cakes Body, the next phase of its founder-led marketing is owned entertainmentBy AdminBitSeptember 25, 20260 When you build your brand’s marketing around the experience of building the brand itself, where do you go once the construction’s complete?
