Browsing: Buyer

Over the past few years, B2B buying has changed dramatically. Buyers now expect relevant, connected experiences across every interaction, whether they’re searching for information online, attending webinars, downloading content or speaking to sales teams. 

6sense has released four new product innovations aimed at integrating their B2B buyer intelligence into AI agent platforms. These integrations include popular platforms such as Claude, ChatGPT, Writer, and Agentforce. The advancements are set to enhance the utility of AI agents in the marketing-tech industry.

Who knew that Terminator would first be used to buy alcohol for the underaged? That plot twist may actually have been easier to predict, had we recognised that humans love using new technology to weasel their way around select laws.

Time is testing a new kind of media inventory built for an audience marketers cannot see directly: AI agents. Its sponsored messages appear as clearly labeled, FAQ-style content inside markdown versions of publisher pages, giving brand information a chance to enter the material that generative systems retrieve.

The market for buying and selling small businesses sent mixed signals in the second quarter of 2026, according to BizBuySell’s Insight Report for the second quarter. Business sales declined 10% from both the previous quarter and a year ago, but buyer demand remained strong. Instead, buyers, lenders and business advisors became far more selective, placing greater emphasis on…