Browsing: Building

Nearly one-in-three people around the world now shop online, and one-in-five do so every week. With global e-commerce revenue expected to reach $6.4 trillion this year, online shopping is rapidly becoming the primary channel for buying and selling goods. 

Whether people are discovering a product or making a purchase, they come to Reddit to decide what to buy: a platform where users are 62% more likely than the average American to be daily shoppers.1To more easily connect our high-intent conversations to conversions for advertisers, we’re introducing our native Shopify integration that is now widely…

The product detail page was supposed to be settled territory. It was the destination, the place where discovery ended and conversion began, and for most of eCommerce’s history it looked the same no matter who showed up. That assumption is now breaking apart.