Browsing: Bridal

The saga of David’s Bridal since 2018 sounds like a particularly drama-filled wedding speech, where a family member perhaps had one too many signature cocktails before taking the microphone. Two bankruptcies, a leadership shake-up, a digital reinvention, and now the proposed spin-off of its AI-powered wedding planning platform, which just last year executives touted as…

December is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.

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Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.