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Walmart is embracing agentic commerce with the launch of its own Agent Gateway to manage transactions and other new features aimed at customers using AI agents, the retailer announced on Wednesday. The move comes shortly after Walmart’s top competitor, Amazon, began blocking AI agents from making purchases on behalf of online shoppers.

Amazon is reportedly blocking Meta’s new AI agent Muse from shopping. As spotted by GeekWire, people attempting to use Muse to buy products from Amazon are now being served with a warning that doing so violates the online marketplace’s terms of use.