BigQuery is a solid home for marketing data. It stores years of history, handles millions of rows, and works with reporting tools like Data Studio and Power BI. With the right integrations, you can also analyze it with AI assistants like Claude.
The launch adds a pre-trained regression and classification model for tabular data to BigQuery, Google’s cloud data warehouse. It is designed to let users generate predictions through SQL instead of building and deploying a separate custom model.
