Browsing: BFCM

Ecommerce marketers should have planned Black Friday and Cyber Monday email campaigns months ago. But have no fear. There is hope for procrastinators.

This year, Black Friday is Nov. 27 and Cyber Monday is Nov. 30 and winning Black Friday/Cyber Monday (BFCM) week with a full-funnel ecommerce account comes down to addressing three things, done in order. Fill the funnel in early November so there is more demand to capture, give your bidding room to capture it efficiently…

Black Friday and Cyber Monday represent one of the biggest opportunities—and one of the greatest operational tests—for ecommerce and retail brands. In 2024, U.S. online spending on Black Friday reached $10.8 billion, while global Cyber Week spending totaled $315 billion. With this level of demand concentrated into a short period, even small weaknesses in tracking,…