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Putting AI to work within complex environments is more difficult at the coal face than it appears on the vendor chalkboard. That’s a reality faced by managed services providers across Australia and New Zealand, where success in complex operations depends on a combination of human ingenuity, empathy, and technical excellence wrapped in strictly defined processes.

Live commerce is supposed to make online shopping feel human. Yet the more hours a brand wants to stream, the harder and more expensive it becomes to keep a human on screen. Automation solves the coverage problem, but it can also strip away the rapport that makes the format persuasive.