Bath & Body Works, Inc. (NYSE:BBWI) returned the North American direct business to growth in Q2 2026, marking the first year-over-year increase since 2021. Direct net sales rose 3% to $275 million, helped by a lower free-shipping threshold and digital improvements. However, total net sales at Bath & Body Works, Inc. (NYSE:BBWI) declined 2.3% to…
