Browsing: BBVA

Euromoney has selected BBVA as the best bank in the world for customer experience in 2026. This recognition underscores the core of the bank’s strategy: seeing the world through the customer’s eyes. Through this approach, the bank aims for excellence in execution, surprising customers with a unique value proposition and offering personalized solutions. The bank…

Satisfaction surveys are no longer the only way BBVA gains insight into its relationship with customers. The bank is now using generative artificial intelligence to analyze hundreds of thousands of customer interactions, providing a more complete picture of the customer experience. It harnesses this technology to process selected conversations in Spain across channels such as…