Browsing: battle

Broadcom Inc. (AVGO, Financials) said its VM API project has been admittedto the Cloud Native Computing Foundation’s Sandbox program, advancing its engagement in Kubernetes-based infrastructure management.The project aims to integrate virtual machines and containers under one Kubernetes management plane.Kubernetes is a popular way to deploy and manage containerized apps. But many enterprises still rely on…

CRM

Salesforce’s planned Braze acquisition, Databricks’ campaign agents, Optimove’s zero-copy audiences, and Adobe’s Alpine F1 partnership all point to the same fight: who gets to turn trusted customer data into the next action, without losing speed, relevance, or control.

CRM

As AI agents begin to retrieve, interpret and act on customer information, the CRM and CDP market is shifting from data unification to governed decision-making. Oracle, Microsoft, Braze, SAP and Iterable are competing to control how customer intelligence is used.