Browsing: Basics

CRM

As customers deploy their own AI agents, EY’s Laurence Buchanan shares why CX leaders must return to basics: trust, empathy, and a distinctive value proposition. He explains why cost-led AI can backfire and what that means for customer loyalty and lifetime value.

As artificial intelligence (AI) evolves, organizations streamline staffing and workloads continue to grow, accounting and finance teams may find themselves rushing through day-to-day responsibilities simply to keep up. When completing the monthly close becomes a race to the finish, it can be difficult to step back and critically review the financial statements before sharing them…